National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Good times or bad times, great ideas always sell
Jan 12, 2022
Here are the testimonies of several community newspaper publishers from around the country. Yes, there’s some doom and gloom here, but I also see optimism that sales upturns are still out there to ...
2022 BNEC, BNAC, NAE RULES
Jan 1, 2022
The National Newspaper Association Foundation's 2022 Better Newspaper Advertising Contest, Better Newspaper Editorial Contest and Newspapers and Education Contests are open the NNA members and nonmembers.
BEST CLASSIFIED SECTION 2021
Jan 1, 2022
Here's a deep look the first place Classified section from the 2021 Better Newspaper Contest archives — The Taos (New Mexico) News under the direction of Mary Chavez and Gabrielle Sanchez.
Creativity can lead to great results
Jan 1, 2022
Our local mini golf course wanted to promote its October glow-in-the-dark nights. All the features on the course are lit up by neon strips, making it a cool stop for families as nights in fall come sooner ...
One way to make presentations more memorable
Jan 1, 2022
Samuel, the ad manager at a community paper, told me about a simple technique his sales team uses at the end of meetings with prospects and clients.
WHY? WHY? Why are some newspaper’s Classifieds flowing with ads while others can barely keep going?
Jan 1, 2022
There are many stories about why newspapers lost their bulk of lucrative, high-profit Classified ads going way back to the start of Craigslist over 20 years ago. If that is the case, then why do so many ...
Innovative, creative content is every newspaper’s real stock in trade
Dec 15, 2021
The Strickers believe their effort for feature stories is worth it. While the newspaper industry in general has struggled with declining circulation, the Okawville Times has had an increase in circulation, ...
Little is the new big
Dec 1, 2021
There is hope and a strong future for the community newspaper. Community support pages, made up of many smaller featured ads, can sometimes produce more dollars per page than those once important grocery ...
Would you mind showing me around?
Dec 1, 2021
Think about it. When you have a conversation in a client’s office, you get a filtered version of that person’s business. There’s a good chance that many of his or her comments have been ...
