Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Coffee, televisions and response advertising

Dec 1, 2024

I asked Karine what made that billboard’s message so effective. She said, “It proved that strong advertising is specific and communicates clearly. It offered a reason to make a purchase right ...

Some creative ways to leverage your renewal notices

Dec 1, 2024

Renewal notices, whether they be mailed paper notices or emailed digital notices, offer some opportunities for additional revenue, above just the money generated by the subscription renewal. Here are a ...

A MUST-SEE GUIDE TO OPTIMIZING YOUR Q4 SALES & CREATIVE STRATEGY

Nov 13, 2024

Watch the recording and check out the Success Stories to see how the 2024 Holiday Advertising Service from Metro can help your team generate thousands in revenue while saving valuable production time.

The Chestnut Hill Local to install SCS’s advertising, production and editorial solutions

Nov 13, 2024

The Chestnut Hill Local of Philadelphia has selected SCS to provide its Community Advertising System and Community Publishing System.

The continued trust in newspapers, and why that's significant to advertisers

Nov 13, 2024

It’s not the first time that research has come back showing newspapers to be especially trustworthy, but it’s still newsworthy all the same.

Privileges to Help Publishers — Understanding Periodicals Vol 3 Lesson 4

Nov 7, 2024

Recording available -- Join the Max Heath Postal Institute for Periodicals training that will focus on the value of your Periodicals permit; how your Periodicals permit can add to your advertising offerings; ...

Georgia paper scores a rarity with $100k+ ad buy

Nov 1, 2024

Davis’ paper is the Monroe County Reporter, a 5,000 circulation weekly in Forsyth, Georgia, a county of roughly 30,000 where Donald Trump has won big in the past and is expected to again.