Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

BEST CLASSIFIED SECTION 2021

Jan 1, 2022

Here's a deep look the first place Classified section from the 2021 Better Newspaper Contest archives — The Taos (New Mexico) News under the direction of Mary Chavez and Gabrielle Sanchez.

Creativity can lead to great results

Jan 1, 2022

Our local mini golf course wanted to promote its October glow-in-the-dark nights. All the features on the course are lit up by neon strips, making it a cool stop for families as nights in fall come sooner ...

One way to make presentations more memorable

Jan 1, 2022

Samuel, the ad manager at a community paper, told me about a simple technique his sales team uses at the end of meetings with prospects and clients.

WHY? WHY? Why are some newspaper’s Classifieds flowing with ads while others can barely keep going?

Jan 1, 2022

There are many stories about why newspapers lost their bulk of lucrative, high-profit Classified ads going way back to the start of Craigslist over 20 years ago. If that is the case, then why do so many ...

Innovative, creative content is every newspaper’s real stock in trade

Dec 15, 2021

The Strickers believe their effort for feature stories is worth it. While the newspaper industry in general has struggled with declining circulation, the Okawville Times has had an increase in circulation, ...

Little is the new big

Dec 1, 2021

There is hope and a strong future for the community newspaper. Community support pages, made up of many smaller featured ads, can sometimes produce more dollars per page than those once important grocery ...

Would you mind showing me around?

Dec 1, 2021

Think about it. When you have a conversation in a client’s office, you get a filtered version of that person’s business. There’s a good chance that many of his or her comments have been ...

Print is king at Leader Publications in Missouri, but digital is definitely an enhancement

Nov 23, 2021

“Everything we do on each social media is designed to drive traffic to our website,” explains Peggy. “And our website is designed to showcase the broad depth of the coverage offered ...