National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Challenge the process at your paper

May 1, 2021

Our office is in the middle of spring cleaning. This gives us a chance to dig deep, see what needs to go and what should stay. It occurs to me that it’s not just the physical space of a newspaper’s ...

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Bluefin Technology Partners adds The Journal-News to client list for Self-Service Advertising and Digital Classifieds Marketplace

Apr 14, 2021

Bluefin Technology Partners LLC, a leading provider of print and digital advertising solutions for the publishing industry, is pleased to announce that The Journal News Company of Hillsboro, Illinois, ...

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This special section is guaranteed to attract younger readers in your market!

Apr 9, 2021

It’s no secret that attracting younger readers, especially the 20-35 crowd, has never been an easy sell for newspapers.  Jane Ashley Pace, publisher of The Oldham Era in Lagrange, Kentucky, ...

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Five ideas your paper can use to make money right now

Apr 1, 2021

Your ad staff doesn’t have to be naive. In fact, there are events coming up that make sense for signature pages.

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Give your advertising some personality

Apr 1, 2021

Generally speaking, there are two types of advertising. There are image ads that are designed to give consumers a good feeling about the advertiser (for example, “Your safety is our biggest concern”). ...

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Want to sell more advertising?

Apr 1, 2021

Scott lays out a blueprint even a novice can follow to succeed.

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GNI News Consumer Insights Webinar Training

Mar 22, 2021

Recently Google has launched an updated version of News Consumer Insights (NCI) which provides key insights and actionable recommendations based on your Google Analytics data to help grow Reader Engagement ...

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Sponsored content a hit with advertisers and readers

Mar 19, 2021

Regardless of what it’s called, sponsored content is simple for the newspaper to create and, best of all, it is popular with advertisers and readers. I first found keen interest in this type of ...

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DMi Partners Benchmark Study: Early Engager Strategies that Signal Subscriber Success for Publishers

Mar 16, 2021

DMi Partners – a full-service digital agency with a focus on email marketing and acquisition – recently studied which early database acquisition and email strategies delivered and retained ...

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