National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Don’t hide your online notices!
Jun 1, 2023
Most people don’t know that in Newspaper World, public notices are considered “classifieds,” so they wouldn’t think to look for them there. That’s why your “public notices” ...
How to design eye-catching and memorable digital ads
Jun 1, 2023
The digital world moves fast, and people scroll at light speed, so the goal is to create ads that make people stop mid-scroll and click.
Jody Hanson has struck gold for both her advertisers and her readers!
Jun 1, 2023
Among the latest great advertising ideas Forum Communications Director of Revenue Growth Jody Hanson has come up with are niche publications to accompany numerous newspapers in their group that draw ...
Local reporters struggle and shine covering Alex Murdaugh murder trial
Jun 1, 2023
For national media, the trial brought a bonanza. But some local newspapers that cover the low country and come face-to-face with their readers every day were out of their comfort zone.
You think I’d have learned this advertising lesson long ago
Jun 1, 2023
After so many years leading webinars, you would think I’d know just about all there is to know about the webinar business. It wasn’t until three or four years ago I noticed a significant trend.
National Newspaper Association criticizes relentless postage rate increases
May 30, 2023
A House Committee that oversees the U.S. Postal Service today received a statement from the National Newspaper Association and others in a broad coalition of mailing and package shipping groups that criticizes ...
A really good ad can keep doing its job over and over
May 1, 2023
Over the years, I’ve encountered numerous advertisers who, mysteriously, somehow once they’ve published a great ad idea in your newspaper, think the ad is somehow “used up” after ...
Create easily searchable content with SEO headlines
May 1, 2023
In simple terms, SEO helps your content be discovered easier by search engines, like Google. If the search engines cannot find you, then readers Googling to find a story with answers will also not find ...
Don’t sell your clients short
May 1, 2023
Gene’s story applies to anyone in sales. Just about all of us have undersold our products and services at times. When you’re upselling, here are some points to keep in mind ...
