National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Community leaders step up to prove they support local merchants and buying at home

Aug 23, 2021

We’ve all seen and heard such campaigns many times. Never before, however, have I seen such a campaign so successfully implemented and carried out. And never before have I seen such a campaign done ...

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Print, digital combo built around high school football is a popular sell in small towns

Aug 20, 2021

Advertisers are lining up for the features that showcase highlights from the previous week’s game, interviews with the top players and insight from the head coach. Each segment offers an introductory ...

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Reach customers with these Christmas ideas

Aug 1, 2021

When you build those relationships well, you’re able to better help your business partners communicate their messages. One of the most important messages: Merry Christmas. Here are some of the ...

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Reeder Media turns to digital marketing to serve advertisers

Aug 1, 2021

Over time, Reeder has added in a variety of digital services for clients, including search engine optimization (SEO), lead generation, reputation management, branding and others.

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The advertising sales cycle

Aug 1, 2021

Let’s take a look at the sales cycle. For our purposes, the focus is on advertising media sales, but this concept can apply to any business. Although the cycle has a beginning and an end, the end ...

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Coloring books can be adapted for many occasions, situations!

Jul 12, 2021

Many businesses like to feature their location in advertising, and NNA Past President Susan Rowell, publisher of The Lancaster (South Carolina) News, has a sure-fire way to interest advertisers with a ...

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Pub Aux Live! Newspaper Sampling

Jul 8, 2021

Join this educational session for a sampling how-to. Our panel of postal experts will answer all your questions.

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'All I want for Christmas is' more great ad ideas like this one!

Jul 6, 2021

A conversation with Texas publisher, Randy Keck, of the 1,900-circulation The Community News of Aledo, Texas, caused him to snap his fingers and exclaim “I’ve got one” when I asked him ...

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Free offers can generate big results

Jul 2, 2021

Let’s take a few moments to examine a category of response advertising — the free offer. “Free” is one of the most powerful words in advertising. Here are some idea starters:

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