National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Plan now to recognize first responders

Jul 1, 2022

Are you looking for a project that can energize your news staffs, generate new advertising revenue and underscore the value of a local newspaper to potential new subscribers? Mark Oct. 28 ... 

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The evolution of the full-page promotion

Jul 1, 2022

Would you lower the cost of a full-page ad? We did. And it ended up making us more money.

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The power of being specific

Jul 1, 2022

Generalities have no sticking power.

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The Publisher's Gambit with Gordon Borrell

Jun 23, 2022

The well-renowned Gordon Borrell, Founder of Borrell Associates, will be speaking on a virtual fireside chat to discuss media trends and opportunities over the next decade against a backdrop of digital ...

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Election house ads available from Relevance Project

Jun 21, 2022

Thanks to our partners at the Relevance Project, house ads are available to NNA member newspapers. 

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Sunshine for all 365 days

Jun 21, 2022

Now, trade associations and their member newspaper can run "THEIR SECRETS ARE NOT SAFE WITH US" advocacy throughout the year.

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A key question: What’s next?

Jun 1, 2022

Gregory talked to me about a lesson he learned in his early days of selling advertising. “In one of my first presentations, the prospect rejected my ideas for a new campaign. Back at the office, ...

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Design 101: What goes on the page first?

Jun 1, 2022

There’s also the reality that if a page is ugly to look at, few people will even read the story ... 

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Public notice house ads available to NNA members

Jun 1, 2022

The Public Notice Resource Center has made an ad campaign available to NNA members. Ads are available as a PDF download. 

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