National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Industry Research
The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research.
Readership survey 2022 ads available
Apr 20, 2022
The 2022 readership survey had good findings for staffs of community newspapers. House ads — designed by Tatiana Ryland of the Watonga (Oklahoma) Republican — ...
Newspaper readers are voters; voters ‘hungry’ for ‘professional integrity’
Mar 28, 2022
In monitoring current events and political updates, community newspapers continue to grow in trustworthiness (7.38/10) and newspaper readers are voters (96%), Susquehanna Polling and Research Inc. found ...
DMi Partners Benchmark Study: Early Engager Strategies that Signal Subscriber Success for Publishers
Mar 16, 2021
DMi Partners – a full-service digital agency with a focus on email marketing and acquisition – recently studied which early database acquisition and email strategies delivered and retained ...
Publishers remain resilient
Sep 1, 2020
If you think weekly newspapers believe digital dollars are their meal ticket, think again. Revenue still rests largely with print advertising. Even during a pandemic. And don’t get any wrong ideas. ...
NNA members can now poll their readers and automatically break down the results by age, gender, and geographic location
Aug 14, 2020
Media outlets on the platform have seen success engaging readership by embedding news-related questions on its websites. The responses — often from 1,000+ respondents overnight — ...
Fight fear and negativity with positive points — and, oh yes, facts
Jul 29, 2020
When it comes to local news and advertising, we're the best, most trusted medium. And we've proven our worth for many, many years.
The cost to all citizens in a community when a newspaper closes
Jul 29, 2020
According to the study, “our main finding is that newspaper closures have a significantly adverse impact on municipal borrowing costs in the long run.”
