National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Industry Research

The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research. 

Rural America is growing older faster than urban America; one in five rural Americans is older than 65, USDA says

Dec 1, 2022

"For the first time, more than one in five rural Americans is over the age of 65," reports Chuck Abbott of Successful Farming,citing a report from the Department of Agriculture report. “Rural America ...

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Marketing mail accounts for 57% of US household mail, US Postal Service study says

Oct 1, 2022

Households in the U.S received 104.2 billion pieces of mail last year, but sent out only 7.1 billion pieces, according to the recently released Household Mail Study by the U.S. Postal Service.

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Building a Winning Local Media Sales Playbook

Aug 10, 2022

Wednesday, Aug 10, 2022, 12:30 p.m. ET/11:30 a.m. CT/10:30 a.m. MT/9:30 a.m. PT (U.S. and Canada) ⁠— learn about the modern media buyer’s mentality and journey; how to retool and reskill ...

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Survey says we're divided about our rights — and First Amendment could bridge divisions

Jun 23, 2022

The last several years of Freedom Forum surveys show that Americans value our First Amendment freedoms but have questions about how they work in today’s world. The latest survey shows concerns and ...

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Readership survey 2022 ads available

Apr 20, 2022

The 2022 readership survey had good findings for staffs of community newspapers. House ads ⁠— designed by Tatiana Ryland of the Watonga (Oklahoma) Republican ⁠— ...

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Newspaper readers are voters; voters ‘hungry’ for ‘professional integrity’

Mar 28, 2022

In monitoring current events and political updates, community newspapers continue to grow in trustworthiness (7.38/10) and newspaper readers are voters (96%), Susquehanna Polling and Research Inc. found ...

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NNA/NNAF Readership Survey 2022 (members only)

Mar 28, 2022

The survey of 1,000 adults from rural and urban communities across the U.S. conducted for the National Newspaper Association and NNA Foundation of Pensacola, Florida, voting habits, news consumption, opinion ...

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DMi Partners Benchmark Study: Early Engager Strategies that Signal Subscriber Success for Publishers

Mar 16, 2021

DMi Partners – a full-service digital agency with a focus on email marketing and acquisition – recently studied which early database acquisition and email strategies delivered and retained ...

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