National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Industry Research

The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research. 

Metro Creative shares ideas to BOOst Halloween revenue

Sep 13, 2023

Here, Metro shares some ideas to help your local advertisers get a piece of that fall holiday pie.

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The secret to growing papers is giving the readers what they want

Mar 1, 2023

This particular focus group was a little different than most. The paper had gathered 15 seniors — the minimum age requirement was 60 — to spend three hours discussing recent issues of the newspaper ...

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To build trust and your audience, show how much you care, not just how much you know

Mar 1, 2023

"In one small consolation, Americans had more trust in local news.” ... It wasn’t a small consolation for people in local news, but it also had some warnings and offered the basis for ...

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Rural America is growing older faster than urban America; one in five rural Americans is older than 65, USDA says

Dec 1, 2022

"For the first time, more than one in five rural Americans is over the age of 65," reports Chuck Abbott of Successful Farming,citing a report from the Department of Agriculture report. “Rural America ...

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Marketing mail accounts for 57% of US household mail, US Postal Service study says

Oct 1, 2022

Households in the U.S received 104.2 billion pieces of mail last year, but sent out only 7.1 billion pieces, according to the recently released Household Mail Study by the U.S. Postal Service.

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Building a Winning Local Media Sales Playbook

Aug 10, 2022

Wednesday, Aug 10, 2022, 12:30 p.m. ET/11:30 a.m. CT/10:30 a.m. MT/9:30 a.m. PT (U.S. and Canada) ⁠— learn about the modern media buyer’s mentality and journey; how to retool and reskill ...

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Survey says we're divided about our rights — and First Amendment could bridge divisions

Jun 23, 2022

The last several years of Freedom Forum surveys show that Americans value our First Amendment freedoms but have questions about how they work in today’s world. The latest survey shows concerns and ...

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Readership survey 2022 ads available

Apr 20, 2022

The 2022 readership survey had good findings for staffs of community newspapers. House ads ⁠— designed by Tatiana Ryland of the Watonga (Oklahoma) Republican ⁠— ...

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