National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Industry Research
The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research.
The secret to growing papers is giving the readers what they want
Mar 1, 2023
This particular focus group was a little different than most. The paper had gathered 15 seniors — the minimum age requirement was 60 — to spend three hours discussing recent issues of the newspaper ...
To build trust and your audience, show how much you care, not just how much you know
Mar 1, 2023
"In one small consolation, Americans had more trust in local news.” ... It wasn’t a small consolation for people in local news, but it also had some warnings and offered the basis for ...
Rural America is growing older faster than urban America; one in five rural Americans is older than 65, USDA says
Dec 1, 2022
"For the first time, more than one in five rural Americans is over the age of 65," reports Chuck Abbott of Successful Farming,citing a report from the Department of Agriculture report. “Rural America ...
Marketing mail accounts for 57% of US household mail, US Postal Service study says
Oct 1, 2022
Households in the U.S received 104.2 billion pieces of mail last year, but sent out only 7.1 billion pieces, according to the recently released Household Mail Study by the U.S. Postal Service.
Building a Winning Local Media Sales Playbook
Aug 10, 2022
Wednesday, Aug 10, 2022, 12:30 p.m. ET/11:30 a.m. CT/10:30 a.m. MT/9:30 a.m. PT (U.S. and Canada) — learn about the modern media buyer’s mentality and journey; how to retool and reskill ...
Survey says we're divided about our rights — and First Amendment could bridge divisions
Jun 23, 2022
The last several years of Freedom Forum surveys show that Americans value our First Amendment freedoms but have questions about how they work in today’s world. The latest survey shows concerns and ...
Readership survey 2022 ads available
Apr 20, 2022
The 2022 readership survey had good findings for staffs of community newspapers. House ads — designed by Tatiana Ryland of the Watonga (Oklahoma) Republican — ...
Newspaper readers are voters; voters ‘hungry’ for ‘professional integrity’
Mar 28, 2022
In monitoring current events and political updates, community newspapers continue to grow in trustworthiness (7.38/10) and newspaper readers are voters (96%), Susquehanna Polling and Research Inc. found ...
