National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
NNA Postal Committee questions MTAC regarding newspaper bundling
Feb 1, 2025
At the January 15 Mailers Technical Advisory Committee (MTAC) meeting in Washington, D.C. ...
Start Strong: 2025 ReveNEW Webinar January 16
Jan 16, 2025
Don’t miss this opportunity to inspire and energize sales, creative and editorial teams for success all year!
Mr. Popcorn Explains Points of View
Jan 14, 2025
“Teens want media literacy instruction included in their education. An overwhelming majority of teens (94%) say that schools should be required to teach media literacy.” Thus reports the 2024 ...
Brand loyalty is a powerful force
Jan 1, 2025
How can you deal with an advertiser who doesn’t consider your newspaper, because of a strong loyalty to another advertising choice?
Fuel the offense in pursuit of advertising revenue
Jan 1, 2025
Publishers typically enter a new year with a lengthy to-do list. Among the greatest challenges is growing revenue in the fractured media landscape.
Offer your advertisers many ways to reach potential customers
Jan 1, 2025
Paul Keane, editor and publisher of the Wayne County News in Waynesboro, Mississippi, has a reputation for creative and innovative thinking when it comes to newspaper advertising ideas. Whether it’s ...
Who generates classified ad sales?
Jan 1, 2025
Have you ever stopped to think about what jobs in 2025 no longer exist today? Perhaps the newspaper industry has seen a disproportionate share in comparison to other businesses. That’s reflected ...
One-Minute Read: Promoting the Perks of Print Newspaper Advertising
Dec 20, 2024
Direct Mailer Publisher Gregg Knowles knows how important it is to keep his marketing message top of mind for local advertisers, and he doesn’t shy away from stepping on the toes of competitors when ...
