Circulation

What the USPS considers advertising content

Mar 1, 2026

In keeping with this month’s Pub Aux theme, I’m going to discuss what content the Postal Service considers to be advertising for the purpose of computing postal rates on out-of-county Periodical ...

Special Sessions: Mail Entry

Feb 26, 2026

Special Sessions: Mail Entry covers everything mail entry, including exceptional delivery and overnight drop.

Free Lenfest Institute advisory service open to NNA members

Feb 5, 2026

How can America’s newspapers pursue philanthropy?

Ch-Ch-Ch-Changes

Feb 1, 2026

Several changes are coming to the U.S. Postal Service in 2026 that will affect you as a Periodical mailer. Some could cost you more money; some might actually save you some money.

NNA celebrates limits on postage increases

Jan 14, 2026

A step forward in the National Newspaper Association’s postal policy yesterday brought a sigh of relief to an industry that has suffered from declining postal service and escalating prices to mail ...

A meeting with the PMG

Jan 1, 2026

The NNA team emphasized our reliance on the Postal Service and our entwined history in promoting an informed citizenry, and we expressed our appreciation for the willingness of Postal Service staff to ...

How The Leader leverages Facebook posts

Jan 1, 2026

We influence people to care about where they live, pay attention to what is happening around them and get involved in their community. This kind of influence is powerful, and it is something newspapers ...