National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Circulation
Boost ad sales with latest 'Relevant' research
Oct 1, 2021
A new six-part promotional series is available to local publishers eager to tout how newspapers' multigenerational readership is a lucrative target for advertisers.The promotions are free to use from The ...
Five quick tips to help you grow reader revenue with email newsletters
Sep 14, 2021
Good email structure and reader-friendly styling can improve your user’s experience while helping you achieve your reader revenue goals. Here are five easy ways to make the most of email newsletters.
Keepers of the Light — West Marin publishers shepherd the Point Reyes Light and assume their place in its storied history
Sep 1, 2021
As traditional newspaper publishing becomes more challenging, the current owners, Tess Elliott and David Briggs, are building upon the newspaper’s colorful legacy as they continuously seek better ...
S. 2434 Local Journalism Sustainability Act can be a ‘shot in the arm for local economies’
Sep 1, 2021
National Newspaper Association’s Congressional Action Team in August put its shoulder behind S. 2434, the Local Journalism Sustainability Act, promoting a tax credit for newspaper advertisers in ...
Pub Aux Live! Newspaper Sampling
Jul 8, 2021
Join this educational session for a sampling how-to. Our panel of postal experts will answer all your questions.
Local Journalism Sustainability Act reintroduced by Kirkpatrick and Newhouse with new eligibility limitations
Jul 1, 2021
The bill would create tax credits for three purposes: to reimburse newspaper subscribers up to $250 a year, to provide for some newsroom payroll grants and to give small business advertisers reimbursement ...
Most efficient newspaper and shopper mail could escape the worst of a harsh rate case
Jul 1, 2021
An extreme second rate case this year by new leadership in the Postal Service is bad news all around, if approved as proposed for August 29, 2021. However, if implemented, the most efficient mail would ...
Gaining new subscribers through sampling
Jun 1, 2021
A good way to increase your mail subscriptions is by sending sample copies of your newspaper to non-subscribers letting them see what they’re missing by not regularly reading the paper. Many publishers ...
HR3076 would allow newspapers 50% sampling
Jun 1, 2021
The PSRA, HR 3076, would provide newspapers a concrete benefit: it would allow more mailing of sample newspapers to nonsubscribers. Presently, publishers are permitted to use sampling for recruitment of ...
