National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Content
Through the viewfinder — 2nd quarter 2022
Apr 1, 2022
Winning photographs in the Second Quarter 2022 Pub Aux Photo contest, taken from March 10, 2021, to March 10, 2022, captured detail.
Use your special insight to recommend election choices
Apr 1, 2022
If the newspaper as a community institution advocates for or against a position taken by an elected body, why not advance equally strong convictions about the people who ultimately will make those decisions?
You still can’t beat names and faces if you’re looking to attract readers
Mar 22, 2022
Keith Barlow, publisher of The Milledgeville (GA) Union-Recorder, shares his Faces and Places contest.
‘60 Minutes’ report on crisis in local journalism gives local media opportunity to elaborate, reinforce message
Mar 1, 2022
Most of those stories, and the belief that “journalism is essential for the survival of American democracy,” as one former reporter put it, are familiar to readers of The Rural Blog. But they ...
Creative selling is key in monetizing your publication or website
Mar 1, 2022
Getting creative with selling advertising might be a key to making up lost revenue.
How to interview complete strangers
Mar 1, 2022
My wife kids me about interviewing strangers. “I love it,” I tell her, “and those you call strangers do, too.”
Seize opportunity to moderate election noise
Mar 1, 2022
Newspapers should step up and fill the void — use your community knowledge to provide an inside look at candidates, to set a framework for constructive debate on issues. It takes work, and now is ...
The importance of proofreading
Mar 1, 2022
Proofreading is one of the most important skills in the advertising world. While anybody with a sense of humor can appreciate a harmless blooper (one of my favorites is the sign that read, “Ears ...
UPDATING YOUR PAPER — tips to make your pages attract more readers
Mar 1, 2022
Like a lot of you, I stay busy. Most of my workdays begin around 9 a.m. and end between 2 and 4 a.m. During those hours, I’m overseeing my businesses, leading webinars several days most weeks, and ...
