National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Keepers of the Light — West Marin publishers shepherd the Point Reyes Light and assume their place in its storied history
Sep 1, 2021
As traditional newspaper publishing becomes more challenging, the current owners, Tess Elliott and David Briggs, are building upon the newspaper’s colorful legacy as they continuously seek better ...
S. 2434 Local Journalism Sustainability Act can be a ‘shot in the arm for local economies’
Sep 1, 2021
National Newspaper Association’s Congressional Action Team in August put its shoulder behind S. 2434, the Local Journalism Sustainability Act, promoting a tax credit for newspaper advertisers in ...
Sales advice from Dunder-Mifflin’s top salesperson
Sep 1, 2021
How realistic, though, was Dwight’s advice? He’s the Scranton branch’s top salesperson, so he must know something about sales, right? Here are some pieces of sales advice from the fictional ...
Community leaders step up to prove they support local merchants and buying at home
Aug 23, 2021
We’ve all seen and heard such campaigns many times. Never before, however, have I seen such a campaign so successfully implemented and carried out. And never before have I seen such a campaign done ...
Print, digital combo built around high school football is a popular sell in small towns
Aug 20, 2021
Advertisers are lining up for the features that showcase highlights from the previous week’s game, interviews with the top players and insight from the head coach. Each segment offers an introductory ...
Reach customers with these Christmas ideas
Aug 1, 2021
When you build those relationships well, you’re able to better help your business partners communicate their messages. One of the most important messages: Merry Christmas. Here are some of the ...
Reeder Media turns to digital marketing to serve advertisers
Aug 1, 2021
Over time, Reeder has added in a variety of digital services for clients, including search engine optimization (SEO), lead generation, reputation management, branding and others.
The advertising sales cycle
Aug 1, 2021
Let’s take a look at the sales cycle. For our purposes, the focus is on advertising media sales, but this concept can apply to any business. Although the cycle has a beginning and an end, the end ...
Coloring books can be adapted for many occasions, situations!
Jul 12, 2021
Many businesses like to feature their location in advertising, and NNA Past President Susan Rowell, publisher of The Lancaster (South Carolina) News, has a sure-fire way to interest advertisers with a ...
