National Newspaper Association

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Keepers of the Light — West Marin publishers shepherd the Point Reyes Light and assume their place in its storied history

Sep 1, 2021

As traditional newspaper publishing becomes more challenging, the current owners, Tess Elliott and David Briggs, are building upon the newspaper’s colorful legacy as they continuously seek better ...

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S. 2434 Local Journalism Sustainability Act can be a ‘shot in the arm for local economies’

Sep 1, 2021

National Newspaper Association’s Congressional Action Team in August put its shoulder behind S. 2434, the Local Journalism Sustainability Act, promoting a tax credit for newspaper advertisers in ...

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Sales advice from Dunder-Mifflin’s top salesperson

Sep 1, 2021

How realistic, though, was Dwight’s advice? He’s the Scranton branch’s top salesperson, so he must know something about sales, right? Here are some pieces of sales advice from the fictional ...

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Community leaders step up to prove they support local merchants and buying at home

Aug 23, 2021

We’ve all seen and heard such campaigns many times. Never before, however, have I seen such a campaign so successfully implemented and carried out. And never before have I seen such a campaign done ...

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Print, digital combo built around high school football is a popular sell in small towns

Aug 20, 2021

Advertisers are lining up for the features that showcase highlights from the previous week’s game, interviews with the top players and insight from the head coach. Each segment offers an introductory ...

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Reach customers with these Christmas ideas

Aug 1, 2021

When you build those relationships well, you’re able to better help your business partners communicate their messages. One of the most important messages: Merry Christmas. Here are some of the ...

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Reeder Media turns to digital marketing to serve advertisers

Aug 1, 2021

Over time, Reeder has added in a variety of digital services for clients, including search engine optimization (SEO), lead generation, reputation management, branding and others.

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The advertising sales cycle

Aug 1, 2021

Let’s take a look at the sales cycle. For our purposes, the focus is on advertising media sales, but this concept can apply to any business. Although the cycle has a beginning and an end, the end ...

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Coloring books can be adapted for many occasions, situations!

Jul 12, 2021

Many businesses like to feature their location in advertising, and NNA Past President Susan Rowell, publisher of The Lancaster (South Carolina) News, has a sure-fire way to interest advertisers with a ...

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