Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

2023 Better Newspaper Contest winners announced

Jul 10, 2023

Judging results have been processed and winners of the National Newspaper Association Foundation’s 2023 Better Newspaper Contest and Better Newspaper Advertising Contest have been posted.

Gannett Co. sues Google on behalf of oldest newspaper; JCPA would call for sharing advertising revenue

Jul 1, 2023

The company brought its suit before the U.S. District Court in the Southern District of New York. Lawsuits are already pending in federal courts by competing advertising networks, the U.S. Department of ...

Get more mileage out of testimonials

Jul 1, 2023

This strategy gave us more mileage than a campaign with two or three testimonials because there were so many different combinations. If you’d like to try something similar, here are the steps to ...

How do you get a legacy print advertiser to start digital ads?

Jul 1, 2023

I use a toaster metaphor

How to improve your newspaper

Jul 1, 2023

Story ideas came from the groups. Methods of interacting with subscribers were discussed. Before the 30 minutes ended, the group began planning a billboard campaign.

Kurt Johnson proves a sure-fire seller of an idea is often right there in front of you!

Jul 1, 2023

Aurora (Nebraska) News-Register Publisher Kurt Johnson says simplicity has long been the key to years of success for one of his community’s favorite ad ideas ...