Protecting, Promoting and Enhancing Community Newspapers Since 1885
Katelyn Mary Skaggs is the digital marketing manager for Leader Publications, a group of four papers in Festus, Missouri. Skaggs, a Southeast Missouri State University graduate, joined their ranks in January 2019 as a reporter. Email katelynmaryskaggs@leaderpublications.biz
One major benefit to a business directory is SEO.
If you are contemplating starting to sell digital products at your newspaper, this is your sign to take the dive and do it.
We recently worked with a local hardware store on six weeks of animated ads on our website.
What is the harm in asking? As the long saying goes, you don’t know until you try. So here is what we did.
I wanted to develop a secondary way we could bring readers to our website with more control and a direct digital line of communication. I cannot control what Meta does, but I can have almost complete control ...
I come across many of our small business clients who only have a Facebook page. This is OK when starting out, but if they want to start appearing in online searches and be organically found, a website ...
Analytic data is the proof. Data is helpful to show what works and what could be more productive on your website.
When community members think about marketing their business or reading up on local news, I want my brand to be the first thing they think of.
You should be charging a CPM (cost per thousand impressions) for all digital advertising on your publication’s website or package deals. Stop giving it away for free; it has a lot of value.
In the world of digital marketing, circulation can be limitless.
I thought reporters had funny names for things, like the morgue, but everyone in the digital marketing space wants to speak in acronyms, so it made my brain spin.
Targeted e-blasts or email marketing — whatever you want to call it — is a good way for clients to deliver deals directly to a new customer’s inbox.
The digital world moves fast, and people scroll at light speed, so the goal is to create ads that make people stop mid-scroll and click.
In simple terms, SEO helps your content be discovered easier by search engines, like Google. If the search engines cannot find you, then readers Googling to find a story with answers will also not find ...
This is an easy way for the newspaper and clients to learn about what digital ads can offer.