National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Community Newspaper Facts & Figures
Facts and figures
| Number of non-daily newspapers | 7,000+ 1, 2 |
| Number of daily newspapers | 1,408 2 |
| Readership | |
|---|---|
| Total community newspaper readership — 2.3 pass-along rate 1 | 150 million each week 1 |
| Community market adults with NO Internet access at home | 30% 3 |
| Circulation | |
| Total circulation of community newspapers | |
| Community non-daily weekly newspaper with paid circulation | 44% 2 |
| Free circulation of weekly community newspapers | 25 million 1 25.2 million 2 |
| Community non-daily newspapers with circulation less than 15,000 | 70.3% 1 |
| Average circulation of community non-daily newspapers | 8,125 1 |
| Average circulation of daily newspapers | 34,515 2 |
| Advertising | |
| Community market adults who say newspaper ads are influenctial in making purchasing decisions | 65% 3 |
| Community market adults who rarely or never rely on radio for purchasing decisions | 78% 3 |
| Community market adults who rarely or never rely on television for purchasing decisions | 70% 3 |
| Community market adults who rarely or never rely on Internet for purchasing decisions | 45% 3 |
| Community market adults who read classified advertising | 81% 3 |
| Community market adults who read public notice adveritising | 75% 3 |
| Community market adults who have never visited a local government website | 80% 3 |
| NNA members can go to Resources > Industry research to download NNA research-based materials and tools, including: | |
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• 5- and 10- Reasons to Advertise in Community Newspapers brochures |
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• Template Media Kit/Rate Card that you can customize with your nameplate |
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| About communty newspaper readers 3 | |
| Average amount of time spent with each edition of their local community newspaper | 38.95 minutes |
| Percentage who read all or most of each paper | 73% |
| Most frequently read topic | local news |
| Community market adults who rely on community newspapers as their primary source for local news | 51.8% (nearly four times greater than the next nearest medium and ten times greater than the Internet) |
| Believe their community newspaper’s accuracy is good to excellent | 71% |
| Believe their community newspaper’s coverage of local news is good to excellent | 75% |
| Married | 54% |
| High school diploma | 25.8% |
| Four-year college degree | 20.2% |
| Own home | 84% |
| Paper is delivered | 69.7% |
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1 National Newspaper Association database 2010 |
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Survey: 90% of readers say their community newspaper keeps them informed
Jul 3, 2018
Ninety percent of the more than 1,000 people responding to the National Newspaper Association’s 2018 readership survey said that their community newspaper informs them. And 73 percent said that their ...
