Industry Research

The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research. The Community Newspaper Readership Survey is conducted in partnership with the Center for Advanced Social Research (CASR) of the Reynolds Journalism Institute (RJI) at the Missouri School of Journalism. The NNA Membership Survey was conducted by Belden Associates. In partnership with the National Center for Community Media (NCCM). The Huck Boyd National Center for Community Media is at Kansas State University's A.Q. Miller School of Journalism and Mass Communications. It, along with NNA, presents 12 research papers each year at the Huck Boyd Symposium during NNA’s annual convention and trade show. NNA has also partnered at various times with Pulse Research for market research. Some of the highlights of NNA’s research can be found in the About Community Newspapers section of this website. NNA often creates house ads, promotions and presentation materials from its research for members to use in their communities.

Two-thirds of residents in small towns and cities read community newspapers

February 3, 2014

About Two-thirds (67%) of residents in small U.S. communities in the United States read local newspapers ranging from 1 to 7 days a week, according to the 2013 Community Newspaper Readership Study conducted by The Reynolds Journalism Institute (RJI) on behalf of National Newspaper Association (NNA) in September and November 2013.

NNA survey: Small town residents depend on their community paper

February 3, 2014

Two-thirds of residents in small towns across America depend upon their local newspaper for news and information, according to the National Newspaper Association’s most recent newspaper readership survey.

Survey: Community papers still tops for local news

February 25, 2013

Community newspaper readers, surveyed recently, still say they prefer their local papers for getting their news and information. The survey was conducted in small U.S. towns and cities where the circulation size of the local newspaper was 15,000 or less.

10 reasons why you should advertise with community newspapers

5 reasons why you should advertise with community newspapers

Advertise with community newspapers - Trifold

2012 Community Newspaper Readership Survey

February 25, 2013

The purpose of the 2012 NNA Community Newspaper Readership Survey was to continue to examine public attitudes, perceptions, and readership of editorial and advertising contents in local newspapers in small communities across the United States. Center for Advanced Social Research (CASR) of The Reynolds Journalism Institute and Missouri's School of Journalism completed 584 telephone interviews (using both landline and cell phone numbers) with adults aged 18 or older that lived in areas where the circulation size of the local newspaper was 15,000 or less on behalf of NNA in October and November 2012.

NNA Advertising Survey Great Ad Ideas

September 11, 2012

The difficulty of finding good advertisers for community newspapers is not news to publishers. In an informal survey by the National Newspaper Association of how its member papers feel about advertising at the local level, nearly 70 percent said they thought it was harder today to find good advertisers than it was five years ago.

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