National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Annual readership survey confirms community newspaper readers are voters
Aug 29, 2019
PENSACOLA, Florida — Newspaper readers are voters, and the National Newspaper Association’s annual readership survey of more than 1,000 people from rural and urban communities across the country ...
Magazines represent money left on the table if your newspaper isn’t providing one regularly
Jan 12, 2021
Part of being the ad professional is also creating unique and different opportunities to advertise a merchant’s products and services. That’s when our role as newspapers must be stretched to ...
Three ideas to rejuvenate your classifieds
Jan 6, 2021
Giving readers a reason to read your classifieds — and sometimes even moving content out of that section permanently — can engage readers in a new way, help generate readership and show your ...
Get creative using your classified software
Jan 6, 2021
For both print and your website, let your systems work for you to reduce labor costs and increase your revenue. Reimagine how you manage your sections for obituaries and calendar events
2021: SAVE YOUR CLASSIFIEDS with these simple ABCs
Jan 6, 2021
Selling a product by saying EVERY reader will see it before they even see the front page is a HUGE advantage.
What makes a good headline?
Jan 6, 2021
The headline deserves more respect than that because it is the most important part of an ad. Research shows that four out of five readers do not get further than the headline. Unfortunately, this means ...
The Palatka Daily News’ ‘Positively Putnam FL’ campaign underscores how the newspaper leads the community in good news
Dec 18, 2020
While a good community newspaper has many duties in its role serving its readership, one of the most important is reminding readers of the many good things there are to appreciate in the area around ...
Your readers will appreciate this promo that will touch virtually every family in your community
Dec 3, 2020
The importance and power of those two elements are demonstrated well in the annual year-end promotion put together in a tasteful and eye-catching manner by Rhonda Overbey and her staff at the Aiken (South ...
Group calls for increased military ad spending in local newspapers
Dec 1, 2020
Out of the roughly $1 billion that is spent by the federal government on advertising and other marketing, the DOD is responsible for nearly two-thirds of these expenditures, they said. It urged the Pentagon ...
