National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

Login Your Cart

Chip Hutcheson

Chip Hutcheson is the retired publisher of The Times Leader in Princeton, Kentucky. He was NNA president in 2015. He currently serves as a content strategist for Kentucky Today, the online news website of the Kentucky Baptist Convention.

Making the most of the time you have

As we head into the busy holiday season, it seems to be the opportune time to examine how we use our time. Does our time usage reflect the most effective way to produce a newspaper?

Read more

Two options to increase circulation

That same conclusion could be reached by newspaper folks when considering how they can reverse the circulation decline that faces many newspapers across the land. It’s time to learn a different way.

Read more

Tips on what to do and what NOT to do

For independently owned papers, thinking ahead is crucial.

Read more

Plan these holiday promotions

Like that crossword, the obvious might not seem so obvious. Let’s consider some obvious projects that could be helpful to your bottom line during November and December.

Read more

Today, ad reps must be recruited

There’s no scarcity of ad ideas, but one facet of the advertising dynamic that could be the most overlooked involves personnel.

Read more

Avoid the 8 typical mistakes made in newspaper operations

There are many common sense aspects involved in a newspaper operation — yet there are times that written rules would come in handy because the obvious is being overlooked. Here are my top eight “do ...

Read more

Here are some ideas to increase your advertising dollars

It seems that many newspapers — particularly chain newspapers — are obsessed with cutting expenses. But I fall in the camp of those who insist “you cannot cut your way to prosperity.”

Read more

Digital presence is vital in meeting the high expectations of a community

A newspaper that wants to be relevant today must have a robust website and utilize rather than demonize social media.

Read more

Generate local content to supplement the work of your newsroom staff

While there are a number of good content resources available, nothing beats local content. Newsrooms don’t have to produce all their local content, and that’s where the “working smarter” ...

Read more

Finding new owners has transformed over the years

This month’s Pub Aux features articles on buying and selling newspapers. In recent years, other options have come into play — especially in rural communities.

Read more

Classifieds ... the good, the bad and increasing sales

When dealing with a classified ad customer, we’d encourage multiple insertions by giving a price break if the ad ran at least four times. Running 10 times got an even larger discount.

Read more

These foxes can escape your attention

What is the greatest obstacle in crafting a newspaper story that leaves you with no regrets? That question reminds me of a Biblical passage from Song of Solomon 2:15: “Catch us the foxes, the little ...

Read more

Fascinate your readers with language

I’ll never forget that first day of his etymology class my sophomore year. He introduced himself as a sexogenarian horologist, and proceeded to tell us to get our minds out of the gutter because ...

Read more

Remembering legacy columnists; if your newspaper wants to revive the tradition, here are a few tips ...

My journalism professors and mentors from half a century ago would be rolling over in their graves over the idea that newspapers should not contain regular, robust editorial pages.

Read more

Hard-hitting editorials remain in readers’ minds, provide critical means to hold public officials accountable

We agree with the thought voiced by South Dakota publisher Tim Waltner, who states the purpose of editorials — offer perspective, be bold, take a stand, have a call to action — and can be affirming ...

Read more

‘Always give our advertisers and our readers more than they expect’

An interesting question to pose to any veteran newspaper publisher would be this: what is the best advice you can pass on to a new publisher?

Read more

Mergers often good for both parties, but don't make headlines

Mergers can occur more frequently than many realize because acquisitions and closings seem to get the headlines.

Read more

Web Design and Web Development by Buildable