Industry Research

The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research.

Survey says we're divided about our rights — and First Amendment could bridge divisions

Jun 23, 2022

The last several years of Freedom Forum surveys show that Americans value our First Amendment freedoms but have questions about how they work in today’s world. The latest survey shows concerns and ...

Readership survey 2022 ads available

Apr 20, 2022

The 2022 readership survey had good findings for staffs of community newspapers. House ads ⁠— designed by Tatiana Ryland of the Watonga (Oklahoma) Republican ⁠— ...

Newspaper readers are voters; voters ‘hungry’ for ‘professional integrity’

Mar 28, 2022

In monitoring current events and political updates, community newspapers continue to grow in trustworthiness (7.38/10) and newspaper readers are voters (96%), Susquehanna Polling and Research Inc. found ...

NNA/NNAF Readership Survey 2022 (members only)

Mar 28, 2022

The survey of 1,000 adults from rural and urban communities across the U.S. conducted for the National Newspaper Association and NNA Foundation of Pensacola, Florida, voting habits, news consumption, opinion ...

DMi Partners Benchmark Study: Early Engager Strategies that Signal Subscriber Success for Publishers

Mar 16, 2021

DMi Partners – a full-service digital agency with a focus on email marketing and acquisition – recently studied which early database acquisition and email strategies delivered and retained ...

2020 STATE OF NEWSPAPERS

Oct 1, 2020

Comparing the health and ownership of papers to previous years

Publishers remain resilient

Sep 1, 2020

If you think weekly newspapers believe digital dollars are their meal ticket, think again. Revenue still rests largely with print advertising. Even during a pandemic. And don’t get any wrong ideas. ...

NNA members can now poll their readers and automatically break down the results by age, gender, and geographic location

Aug 14, 2020

Media outlets on the platform have seen success engaging readership by embedding news-related questions on its websites. The responses ⁠— often from 1,000+ respondents overnight ⁠— ...