Publishers' Auxiliary Stories

Publishers’ Auxiliary Digital Edition by E-Type Services

The National Newspaper Association, in partnership with E-Type Services, is making Publishers' Auxiliary available in an interactive online version.

9 factors to consider before making an acquisition

December 2, 2014

Is now the right time to increase my business by acquiring another newspaper? Many publishers are asking themselves this question, particularly in light of stagnant internal growth and the attractiveness of fueling growth by making strategic acquisitions. The following are practical points to consider:

Community papers buck the trend of the metros

December 2, 2014

Kelli Bultena, publisher of Tea (SD) Weekly, sent me a link to a column titled, “The Bad News About the News,” in the Oct. 16, 2014, edition of The Brookings Essay. The essay was written by Robert G. Kaiser, former editor of The Washington Post.

12 plus 3 equals 15 revenue ideas for 2015

December 2, 2014

Well, the song may be silly, but producing extra display advertising is not. Here are 12 suggestions for producing a fresh advertising promotion for each month of the coming year.

Choosing and using a newspaper broker

December 2, 2014

Almost every independent newspaper owner goes through many turns in the road once he or she begins contemplating the sale of a property that may have been in the family for many years, and likely has become a significant voice in the community it serves and a deep source of pride to its owner(s).

Social Security: Questions from readers

December 2, 2014

I wrote a five-part series on Social Security issues, especially those that affect baby boomers. You can access all five parts by going to, where all my articles from the past 7 years are archived. I also gave the seminar, “How to Maximize Social Security and Other Retirement Income” in June and September 2014. Here are some of the commonly asked questions from attendees at these seminars, as well as questions from other readers:

Newspaper values have shifted

December 2, 2014

Values for newspaper have shifted to where they are often strictly tied to a multiple of the EBITDA (earnings before interest, taxes, depreciation, and amortization) of the business. That has not always been the case.

Sale of the paper brings concerns about a livable retirement income: Taxes!

December 2, 2014

You started your community newspaper 30-40 years ago with a dream. Against all odds, you competed with the large daily newspapers and carved out your local niche. However, none of your children or grandchildren want to work the long hours that you do—where you are the chief editor, sales manager, and even the weekend janitor.

The National Newspaper Association Foundation wants you

December 2, 2014

It is that charitable-giving time of the year, and the National Newspaper Association Foundation is asking members to please consider making a fully tax-deductible gift to the non-profit arm of the National Newspaper Association that does so much to help your business.

GA publisher wants to pay it forward

December 2, 2014

It was a random act of kindness decades ago that led Dink NeSmith, president of Community Newspapers Inc., to want to help a 6-year-old, special needs boy in Massachusetts.

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