NNA partners with Inland Press Association and Local Media Association to offer webinars
NNA has partnered with the Inland Press Association and the Local Media Association to offer webinars for community newspapers.
With a nod to the federal income tax deadline this month, all Inland webinars in April are priced at just $15. It's a bargain for webinars that have proven popular in past months, including Debbie Holzkamp's April 11 session on driving newspaper revenue by showing advertisers how marketing across print and digital platforms will grow their business.
What follows is just a partial list of April webinars. Inland will be adding more sessions through the month. Check in at www.inlandpress.org to keep abreast of new webinars.
Wednesday, April 24 | 2 p.m. CDT
12 Ways to Improve Your Photo Report Right Now
With Bill Ostendorf, founder and president, Creative Circle Media Solutions
Photos are the most-read element on every page-in print or online-and significantly impact print sales and readership.
But the effectiveness of too many photo reports these days has been hurt badly by cutbacks in staff and newshole. Too often, newsroom people with little training in how to do it well are the ones making decisions about photo use, which to select and how to crop, size and display images. This workshop will help you raise the level of your photo content-and its power to grow sales and audience. The webinar will pay particular attention to photo editing and selection, because a good photo report can be wasted without good editing-but good editing can help even a weak photo report become respectable. Ostendorf will offer practical tips you can apply tomorrow in the way you shoot, select and display photography in your newspaper or digital sites.
This session is a must for anyone who shoots, selects, sizes, crops or otherwise decides what readers and users see, which includes photographers, reporters, editors and publishers.
Thursday, April 25 | 2 p.m. CDT
Using Alliance for Audited Media Reports to Sell Advertising More Effectively
With Steve Wagenlander, Director of Audience Development, The Post and Courier, Charleston, S.C.
This session on AAM reports isn't just for circulation personnel-but for advertising salespeople and executives as well. Newspaper circulation expert Steve Wagenlander will review the basics of AAM reports, and take more detailed looks at the most used reports, including the Audit Report, the Consolidated Media Report and the Publisher's Statement. In addition to becoming familiar with the data in each report, attendees will gain insights into how to use these reports to deliver the audiences their advertisers most want to reach. AAM reports are a powerful marketing tool in the hands of those who really understand them.
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